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From $67 to $21.55 per lead.
How we helped a health insurance platform slash lead acquisition costs by 68% while scaling monthly ad spend from $6,000 to $70,000+.
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Cost per lead
Way above their target
$67
100%
Wasted budget
Ads not connecting with target audience
2x
Target exceeded
Spending double their goal per lead
0
Systematic testing
No structured approach to find what works
68%
Cost reduction
From $67 to $21 per lead
$70k
Montlhy ad spend
11x growth
$21
Average cost per lead
Immediate impact from day one
2
Years of profitable growth
Maintained low costs while scaling volume
CPL over $67 making ads unprofitable
No systematic testing approach
Unable to scale beyond $6,000/month
Uncertain if Meta advertising was viable
Research-backed messaging targeting self-employed individuals
Structured testing of 100+ ad variations and audiences
Scaled to $77,435 monthly spend at profitable CPL
Clear guidelines and sustainable growth framework
The ROAS Depot team gave us clear guidelines and expectations regarding what was needed from both parties to accomplish a dramatic decrease in CPL and scale. The results didn't happen overnight, but after our 2+ year relationship, we can confidently say the ROAS Depot team is an expert at everything related to lead generation on the Meta platform."
Ashley Woosley, COO, Coverage Connection
Let's fix that.
We'll find the right message that prints money for your business - just like we did for Coverage Connection.
