Superior Attic

From $1000 to $30,000 in 45 days.

How we helped a Dallas insulation company generate $30,000 in revenue from their first $1,000 Facebook ad campaign - selling something people don't know they need.

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Where Superior Attic was stuck.

$0

Meta ads experience

Invisible to prospects who need them

0

Inbound calls

Competing on price alone

The creatives that changed these metrics.

Where Superior Attic is now.

3,000%

ROI on first campaign

90%

Profit after marketing costs

$30,000

Revenue in total

45

Days to full ROI

Where they started vs where they ended up.

  • Before ROASDepot

    $0 in sales

    • No systematic way to reach homeowners

    • Competing with generic "best insulation company" messaging

    • Prospects didn't understand the connection between attic and energy bills

    • Relying on referrals and traditional marketing

  • After ROASDepot

    $175k+ in profit

    • Scroll-stopping ads exposing how neglected attics spike bills by 160%

    • Positioned as home efficiency experts, not just installers

    • Qualified leads who understand the value, not price shoppers

    • Scalable system generating consistent inbound calls

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3 steps that changed everything.

Deep research
We analyzed the market and found competitors used generic insulation messaging. We identified the opportunity to target the real pain point: homeowners bleeding money on energy bills without knowing why.

1.
Systematic testing
Created multiple ad variations testing different messaging angles, focusing on uncomfortable truths about neglected attics and their impact on energy costs rather than traditional insulation benefits.

2.
Continuous optimization
Used performance data to double down on what worked and eliminate what didn't, scaling from a $1,000 test to consistent lead generation with 90% gross profit margins.

3.
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Don't just trust us. See what they are saying.

Working with ROAS has been a total game-changer for us at Superior Attic. They've not only helped us successfully manage and scale our Facebook ads, but they've also been proactive, responsive, and truly invested in our success. Even before improvements, we were already making a 90% gross profit after marketing costs. Since then, the lead quality has improved, and so has our profitability. I couldn't recommend them more highly.

Jonathan Rivera, Founder of Superior Attic
‍

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Still running ads that look nice but convert like trash?

Let's fix that.
We'll find the right message that prints money for your business - just like we did for Superior Attic.

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