This ad strategy looked stupid.
It made $30,000 in 30 days anyway.

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The problem: Selling something people DON'T KNOW they need.
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Look, I get it.
Facebook ads for insulation? "This has to be a joke."
‍
I've heard it all before:

"People don't search for insulation on Facebook."
"Home services are too expensive to advertise there."
"You'll burn through thousands before seeing any return."

Hell, I think Jonathan from Superior Attic thought the same thing when he came to us.

But here’s what he didn’t realize yet:

Thousands of homeowners in Dallas were wasting money month after month on brutal electric bills - because of one thing they never thought to check:

Their attic.
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Yes, that was the real problem.

Superior Attic had a service that literally pays for itself:‍

1. Lower bills
2. More comfortable homes.
3. Cleaner air.
   

But no one was calling.

Because no one was connecting the dots between their sky-high energy bills and the insulation above their heads.
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‍And if you’ve ever tried to grow a home services business, you’ve probably felt that same frustration:

Knowing you can help people — but being invisible to the ones who need you most.
‍

That’s where Jonathan was.‍
That’s when he called us.

And that’s when everything changed.
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Most homeowners don’t even know their attic is costing them hundreds - here’s how we used that blind spot.
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We had to reverse roles to discover what actually makes homeowners call about insulation.

This meant we stopped thinking like an insulation company and started thinking like homeowners.

Think with me for 2 seconds:

‍People don't wake up wanting to buy insulation.
‍
They wake up annoyed that their bedroom is too hot while their living room is freezing.
They open their electricity bill and wonder why it's so high month after month.
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‍And here’s what for me is the kicker:

‍Most of them have never even looked in their attic.
‍
Not once.

So of course, we decided to use this to our advantage, BUT not like a "campaign angle"...

But as a way to stop people mid-scroll, hit a nerve, and make them realize:
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“Wait… could my attic be costing me hundreds every month?”

We focused on what’s being ignored:

The dusty, forgotten space quietly draining their wallets every single month.

‍And it’s exactly what made our ads work.
‍

We didn’t talk about insulation, we talked about the pain homeowners actually feel.

‍

We threw out the “we’re the best insulation company in town” playbook.

Because no one cares about that when their electricity bill is eating half their paycheck.

Instead, we hit them with uncomfortable truths they couldn’t ignore:

1. Scroll-stopping ads that exposed how neglected attics can spike electricity bills by up to 160%.‍
2. Real, gritty footage of deteriorating insulation and what it’s doing to air quality and comfort.

Just take a look at this ad, one of the best ads we made for Superior Attic:
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‍

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We reframed Superior Attic from “installers” to home efficiency experts - the people who help homeowners stop bleeding money month after month.

We weren’t trying to be cute or polished.
We just wanted to make homeowners uncomfortable enough to finally take action.

And it worked.
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One campaign. $1,000 in. $30,000 out.
‍

We launched the first campaign with just $1,000.

And within 45 days, that turned into $30,000 in revenue.

No chasing.
No cold leads.
Just homeowners seeing the ad, nodding their heads, and saying:

“Yeah… that’s exactly what’s going on in my house. I need to fix this.”

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No tire-kickers. No price shoppers.
No fluff. No brand buzzwords.

And if you still didn't get why, let me be more clear:

When people actually understand the value of fixing their attic, they’re not looking for the cheapest option - they just want it done right.‍

And Superior Attic was ready for that.

We could keep talking, but let's let the client do it for us.

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Working with Roas has been a total game-changer for us at Superior Attic. They’ve not only helped us successfully manage and scale our Facebook ads, but they’ve also been proactive, responsive, and truly invested in our success.

When I brought up concerns about lead quality, they immediately jumped with new strategies and implementations.

Even before the improvement, we were already making a 90% gross profit after marketing costs. Since then, the lead quality has improved, and so has our profitability. I couldn't recommend them more highly, they're sharp, solutions-focused, and genuinely care about driving results.
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— Jonathan Rivera
Founder of Superior Attic

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How to start making your phone ring?

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The most important thing you need to know about home services marketing is simple:

Hit homeowners with the stuff they’ve been ignoring - and g them to say:

“Damn… I need to do something about this.”

That’s what moves the needle.
That’s what gets the phone ringing.
That’s what drives real money into your business.

If you’re sick of spending your ad budget just to “see what happens"...
Or if you’re tired of hearing crickets after launching “strategies” that don’t actually make people call you…

Then maybe it’s time for something different.

At ROAS Depot, we don’t "run ads."

We build weapons.

Strategies that cut through the noise, speak straight to your customer’s gut, and make them act.

You’ve got a service that solves a real problem.
Let’s make sure the right people actually see it - and know they need it.

Let's talk. Let's fix it. Let’s make it happens with you too.